We are now taking applications to join the Winter 2026/27 Cohort. Spots are capped at 10.
You've been feeling this idea in your soul for ages. It's time to bring your light to life. We are officially opening the doors to the Deck Creators' Launchpad Winter Cohort.
Apply now if you want to stop thinking about your deck and actually start making it. Join our intimate mastermind container to get the expert guidance, momentum, support, and curated roadmap to bring your dream to life.
"What Anna and Heath have built is truly unique—an amazing support system that demystifies every step of creating your own deck. I'm deeply grateful."
Mona Pennypacker • Linocut Artist and Graphic Designer
Walking the path of creating your deck will impact your life in incredible, unforeseen ways.
The creative process alone is magical, but what happens after is a gift that can only be experienced in the moment. Your card deck doesn't have to be just a card deck—it can become a powerful networking tool, a lead magnet for your business, an ice-breaker for conversations, and a vessel for deep connection.
Creating your card deck is a direct path to massive expansion for your life, whether personal or business.
"What Anna and Heath have built here is more than a course or a program. It’s a family. A creative family that shows up, cheers you on, and holds you accountable to the magic that’s already inside you. My deck, The Mirror and The Flame, is real now. A 44-card channeled oracle deck, a full guidebook, a companion journal, and a Kickstarter on the way. I couldn’t have gotten here the same way without them."
Hi, we are Anna & Heath, the founders of the Deck Creators’ Launchpad & Community. Together, we have a combined 20+ years of deck creation and business experience. We can’t wait to share our expertise with you to help you bring your creative visions to life. We truly LOVE this stuff, and we know what we are doing.
Founder of Wonderland Publishing
Anna is an intuitive guide, inspirational author, and founder of Wonderland Publishing. She has been creating and publishing card decks for herself and others since 2012.
When Anna isn’t busy birthing new creations into the world, she loves to explore the wild outdoors, capture magical forests and waterfalls in her photography, and play with elves and fairies.
Co-Founder of Rage Create
Heath is a creative entrepreneur, author, and product development geek. He is the creator of the popular Sweet-Ass Affirmations card decks and has raised over $200k for them through crowdfunding.
He's passionate about building community and bringing products to life while exploring the world in his van. He also loves foraging & growing mushrooms with his little family and pups.
Our team alone has created, printed, and sold more than 50,000 card decks. There are over three million of our cards floating around the world, impacting people in positive ways. We've spent years and CRAZY amounts of money to learn what we know now. It is our honor to help you skip hard research, logistic nightmares, and manufacturing puzzles. We want to help you focus on bringing your card deck to life in ways the feel exciting and easy.
Here are some favorite examples of card decks our members have created.
by Anna Babich
by Lisa Adelle Iverson
by Mike Sette
by John Mothershead
Personal resistance is the #1 killer of card deck projects. That's why we created this container. Momentum and community destroy resistance.
If you feel overwhelmed by the moving pieces involved in designing, printing, launching, or selling your deck... you now have help. We will hold you accountable and build the perfect roadmap for your journey, because there is no one-size-fits-all solution.
For Anna and I, bringing card decks into this world is our passion and purpose, and we are serious about making sure you have the exact help you need. We are currently taking applications to welcome just 10 new members. We keep it small so that there is true intimacy in sharing, creation, and support.
This is an intimate, family style environment. We hold this container very sacred and tight, and we welcome creators who are ready to step into their card deck journey and build real momentum.
You feel called to make a card deck, but you have no idea where to start.
You feel overwhelmed by the moving pieces of designing, formatting, and manufacturing a physical product.
You want to avoid costly mistakes by following a proven roadmap from creators who have sold over 50,000 decks.
You thrive in an intimate, supportive environment and want real-time feedback from experts and peers.
You are finally ready to push past personal resistance and hold your finished card deck in your hands.
Starting January 2027, you will be the only group to walk through this workshop LIVE with us. We will teach you exactly how to launch your deck on Kickstarter and raise the money to print it, so you never have to pay out of pocket for your inventory.
When you join the cohort, we will mail a special welcome care package directly to your front door to help you get inspired and aligned as you step into your creation journey.
We are currently offering lifetime access to the community, the core curriculum, or the resource library. You get to keep everything we build together for as long as the Launchpad exists. So, we will be here when you start your second deck too...💙
Skip the payment plan and pay in full to unlock a private, 1:1 alignment and strategy call directly with us. We will dive deep into your specific vision and ensure your roadmap is perfectly tailored to your goals.
Unsure or have questions? Schedule a clarity call with our team or email us here.
In the Deck Creators' Launchpad & Community, you’ll receive all the tools, resources, and support to turn your card deck vision into reality. Whether you've got an idea for an oracle, tarot, affirmation, game, educational deck, or something else, we're excited to help you create it.
Our easy-to-follow courses and tutorials teach you everything you need to know to design, produce + launch beautiful, high-quality card decks even if you have no previous product creation experience.
Share your journey with our growing community of creators from all over the world, connect with like-minded others for collabs, and launch your deck with a whole family of kindred spirits cheering you on.
Join us for our monthly group Q&A calls, get your questions answered by us and other industry experts, and receive step-by-step guidance and coaching in our action focused workshops.
Ask questions 24/7 in our topic focused community threads, receive feedback and live coaching from us and fellow deck creators, and stay accountable by celebrating your milestones with us.
Share your ideas and creations with us, receive feedback on your work-in-progress, and get extra eyes on your designs before sending them off to the printer.
We've been building resources and tools for 15+ years to help with the deck creation process. You will have full access to our growing library of helpful tools, guides, and curated resources.
Learn from the challenges and successes of fellow deck creators, get your questions answered by leading industry experts, and connect with creative service providers (artists, designers, editors, etc.) for collabs and professional hands-on support.
Learn best crowdfunding practices from our monthly Kickstarter reviews, get our feedback on your campaign before you go live, and launch your deck with a whole community of excited supporters by your side.
This is a dedicated, shared container for deep focus and bringing our true work—our dharma—to life. We gather online, declare our intentions for the time period, and work quietly together to harness the power of synergetic momentum.
While this is hosted for our Deck Creators' group—and I highly encourage bringing your deck project to the table—you are welcome to work on absolutely anything that calls for your focused energy today. The goal is simply to show up and do the work, together.
When you join the call, we will do a quick drop in to balance the energy. You'll then drop a quick note in the chat declaring your specific intention for this session (e.g., "I am outlining 5 new cards").
We will mute our mics and dive into deep work. Video is optional, but I highly encourage keeping it on! Seeing others in the zone creates an incredible shared energy and keeps us all accountable.
When our time block is up, we’ll come off mute for a brief round of sharing to celebrate what we accomplished.
From developing your first concept to holding your finished card deck in your hands: our easy-to-follow courses, tutorials + workshops walk you through the journey of creating your deck step by step. We also offer full done-for-you services for select projects.
Get crystal clear about what kind of deck you're going to create, brainstorm ideas, and outline your big vision for your deck and business.
Face your resistance gremlins head-on and create, launch + sell your deck with joy, confidence, and ease.
Write the content for your cards, guidebook, and packaging with the help of our easy-to-use content templates. Learn best editing practices or get your writing edited by one of our recommended editors to polish it to professional publishing quality.
Design your cards, box + booklet yourself with the help of our easy to follow step-by-step tutorials, or work with one of our recommended designers to create a stunning deck your audience can't wait to hold in their hands!
Get your deck printed by one of our recommended card deck manufacturers. Whether you want to print 50, 1000, or just one deck to start, we'll help you find your perfect solution for producing stunning, high-quality decks in bulk or on demand.
Learn about different publishing options and find the ideal solution for your deck and business. Get your ISBN number and barcode so you can sell your deck in retail stores worldwide.
Build your pre-launch following, get your audience excited about your project, and confidently launch your deck into the world. Learn best crowdfunding practices, get your Kickstarter reviewed by us before you launch, and expand your reach by sharing your deck launch with our community.
Choose your ideal e-commerce platform(s) for selling your deck long-term, build easy-to-implement systems for growing your audience and getting your deck in front of more people, and expand your product-based business by developing a whole brand inspired on your deck. The possibilities are endless!
Creating a card deck is a journey of expansion that involves so much more than just bringing a physical product to life. Our community offers a safe space for you to explore new ways of expressing yourself, work through creative resistance with our support, and discover new avenues of growing as a human and in business. There are no limitations!
Join our interactive sessions or binge the replay vault. We cover every single phase of the creation journey in deep, actionable detail.
Tap into your creative flow and map out the core essence, theme, and transformational goal of your card deck.
Structure your guidebook and card messages with clarity, impact, and a voice that truly resonates with your audience.
Master the visual layout, typography, and formatting of your cards to ensure a polished, professional aesthetic.
Navigate trusted manufacturers, cardstock choices, finishes, and the pros & cons of bulk vs. on-demand printing.
Demystify the business side: securing your ISBN, generating barcodes, and finalizing retail-ready packaging.
Build a pre-launch audience, generate hype, and execute a foolproof timeline for your big release.
Get live, actionable feedback and tear-downs on your campaign page before you ever hit the launch button.
Set up your Shopify, Etsy, Amazon, or wholesale channels for seamless, automated e-commerce sales.
Sustain your post-launch momentum with powerful, evergreen marketing and scalable sales strategies.
Learn exactly how to raise the money to print your deck so you never have to pay out of pocket for your inventory.
We will be walking through this highly-detailed curriculum LIVE with the Winter Cohort. Every single call includes a dedicated Q&A session to ensure your specific campaign gets the attention it needs.
Everything you need to map out your finances, traffic requirements, and backer math.
Here is a basic calculator for estimating your kickstarter campaign goal options, and exactly how many backers it will take to hit your goal.
A robust tool for calculating advanced campaign finances & goals based specifically off your custom products, reward tiers, and add-ons.
A definitive list of ideas you can use to drive traffic to your prelaunch and live campaigns to easily meet your backer count requirements.
Access our community, courses, resources, and events conveniently from anywhere using your computer, tablet, or smartphone.
Everything you need to know about joining the Deck Creators' Launchpad. Got more questions? Contact us!
Currently, we offer lifetime access to the Deck Creation Masterclass and Launchpad Mastermind. You'll have access to everything that's included in your membership package for as long as the Deck Creators' Launchpad exists. If you create your deck with us in the context of a done-for-you project, we’ll specify the terms and duration of our collaboration in our contract.
What's included in your membership depends on the membership tier you choose when you sign up. Please refer to the pricing table above for specific details about what's currently included in each tier.
We recommend scheduling in at least 2–5 hours a week to work through the course materials, interact in our community, and work on your deck. We also encourage you to commit to joining our group calls as regularly as you can (if included in your membership). During certain stages of your creative process, a higher time investment may be needed, for example, while you're writing your content, designing your art, or launching your deck. If you're collaborating with other creative professionals to help you design and edit your deck, some creative tasks will be less time-consuming for you, but you'll need to be present to guide and manage your project, reach out for support when needed, and keep the momentum going.
All membership tiers include access to all of our courses, workshop replays, and resources. If you join the full Deck Creators' Launchpad, you also get to join us for our monthly group coaching calls, topic focused live workshops, and more. Plus you’ll have access to our Deck Creators' Community, where you can ask questions 24/7 and receive guidance and feedback from us and fellow deck creators. One private call with us is currently included for all Launchpad Mastermind members who pay for their membership in full (limited-time bonus). Please view the pricing table above for details on what's currently included in each tier.
We currently offer one private coaching call with Anna and Heath to all Launchpad Mastermind members who pay for their membership in full (limited-time bonus). Private messaging support is not included as we encourage our members to ask questions and reach out for support inside our community and on our group coaching calls, making sure that everyone can benefit.
If you're interested in hiring one of our in-house designers or editors or one of our community members to support you with your project, you'll sign your contract with them directly. Hands-on support with your project is not included in your membership fee. If you need help finding an artist, graphic designer, editor, or other creative service provider to support you with your project, you'll find an extensive list of creative professionals in our resource library, you can reach out for support in our community, or we can recommend a service provider who we think would be a good fit for your project.
You can absolutely bring your card deck vision to life no matter where you're located on this planet. Most of the printing companies we recommend deliver to countries all over the world. (If printing your deck locally is important to you, your options may be more limited, but there are many ways to produce a deck if you're willing to get creative.) In our courses, you'll also learn where to find all the information you need to (self-)publish your work in your country.
Our Deck Creation Masterclass and Launchpad Mastermind tiers currently grant you lifetime access to everything that’s included in your tier. If you choose a payment plan when you purchase your package, you are responsible for completing all installments. If you are unable to complete all your installments, you will lose access to your membership. We do not refund partial payments unless otherwise specified in our refund policy.
We offer a 14-day satisfaction guarantee on our Deck Creation Masterclass and Launchpad Mastermind memberships. If you find that the program isn't the right fit after exploring the materials, simply let us know within 14 days of joining for a full refund. Please note: to qualify for a refund, you must complete at least the first 5 lessons in the Create & Sell Your Deck course.
Absolutely! In our courses, you'll find detailed step-by-step tutorials that walk you through the entire process of designing your deck using popular design tools such as Canva and Photoshop. You'll learn everything you need to know to create beautiful, high-quality card decks even if you don't have any previous design experience. With that being said, a good eye for design is a plus if you plan on designing your deck yourself. We’ll also guide you through the process of working with professional artists and designers to help bring your vision to life. Our resource section includes a comprehensive list of recommended deck designers and other creative service providers.
If you're designing your deck yourself, you'll need a suitable graphic design tool such as Canva, Photoshop, or Affinity. (We cover all of these in our Deck Design Walkthrough course.) If you're an experienced designer, you're free to use any design software you're comfortable working with. For formatting your guidebook, we recommend Affinity Publisher for newbies, or you can use a more advanced tool like Adobe InDesign. If you're collaborating with a creative professional to help you design your deck, the minimum you'll need is a word processing tool such as Google Docs to prepare your content, and your designer can take care of everything else. If you're not sure what tools would be most suitable for what you're creating, ask us inside our community, and we'll be happy to recommend the best tools for you.
You're free to choose whichever design method works best for you. However, we do have a special place in our hearts for talented artists and designers with a passion for creating unique original art, and a big part of our mission is to support YOU! If you decide to use AI tools to create the art for your deck, we encourage an intentional approach that includes professional editing to enhance the quality of your work as it can be easy to miss little flaws that only skilled eyes will see. Also, if you intend to launch your deck with a Kickstarter campaign, original art may be the better choice as you'll be more likely to reach a larger audience of supporters with your work.
The amount of time it takes to create a card deck varies based on many factors. Some of our clients and students have completed their decks within 1–3 months while other creators take a year or two. The timeline for producing a deck depends on the complexity of your project, how quickly you and your team members are able to move through the creative process (some people are fast movers and others need more time to let the journey unfold), the printing methods used, how you plan on launching your deck, and more. For most creators, we recommend scheduling in at least a year for the entire process from developing your first concept to completing your launch. If you're an experienced creator who's already familiar with some parts of the process, a shorter time frame can be more realistic.
The short answer is: it depends! If you’re planning on designing your entire deck yourself, using free or low-cost artwork, and/or printing your deck on demand, you can get started with a very small budget. Depending on your business goals and the foundation you already have in place, it may make more sense to go bigger right away, outsource some parts of your creative process, and start with a first print run of 500+ copies. In the Deck Creators' Launchpad, you’ll learn about different ways of sourcing artwork, getting your cards printed, publishing and selling your deck, suitable for different budgets. We'll also share our best tips for funding your first print run using crowdfunding so you can produce the awesome, high-quality card deck you envision even if budget is a concern.
Absolutely! In the Deck Creators' Launchpad, you'll learn about different ways of printing your deck, including print-on-demand options starting at just one copy. Many first-time creators produce prototypes using those services before getting a larger quantity of decks printed. We also know deck creators who have built whole Etsy businesses using print-on-demand services only. With that being said, if you're looking for best possible quality and a high level of customization, getting your deck printed in bulk by a specialized card deck manufacturer will likely be your best option. If you don't yet have the financial resources for a large print run, you may want to consider running a crowdfunding campaign to fund your deck—as long as you have a great product and a large enough audience to launch it to, raising (more than) enough resources to get your deck business off the ground is absolutely possible!
There are many factors that affect how much funding a card deck receives on Kickstarter. If you plan on launching your deck with a crowdfunding campaign, we recommend investing the time, energy, and creative skill needed to design a beautiful, high-quality product that stands out from the crowd. This will make it more likely for Kickstarter to recommend your product and for backers outside of your immediate audience to support your work. It's also important to be intentional with your launch strategy, start building your pre-launch following ahead of time (especially if you don't yet have a large audience to promote to), and execute every part of your launch plan properly for best results. In the Deck Creators' Launchpad, we regularly review Kickstarter campaigns and share best practices you can learn from so you can go live well-prepared and launch your card deck with confidence.
We work with deck creators at every level, from complete business newbies to seasoned entrepreneurs. While some previous experience is a plus, what's most important is to approach the journey with curiosity, the willingness to learn and grow, and the readiness to commit to the long game. In the Deck Creators' Launchpad, you'll learn about many different ways to promote and sell your deck, and you'll have our guidance to help you map out your best way of getting your deck out into the world. If you have an awesome product that your ideal customer loves and you're willing to consistently show up to share your magic with more people, you can absolutely build a thriving product-based business, even if you consider yourself a new entrepreneur.
No matter what kind of deck you want to make, we're here to help you bring your unique vision to life! The possibilities are endless.
A little bit of love from our deck creator community and clients.
Creator of the Eigengrau Oracle
Creator of the Solace Card Series
Creator of the Angel Party Tarot
Created by Anna Frolik
Created by Rage Create
Created by Rage Create
Created by Amanda Weedmark
We are currently taking applications to join the Winter 2026/27 cohort. Click the button below to apply.
For the price of one trip to the grocery store per month, you finally get all the help you need to bring your card deck to life. Apply today to join the cohort. If not now, then when?
12 monthly payments
One-time payment
Includes Private 1:1 Coaching Call
Learn exactly how to launch your deck on Kickstarter and raise the money to print it without paying out of pocket.
We will mail a special welcome care package directly to your front door to help you get inspired and aligned.
You get to keep everything we build together for as long as the Launchpad exists. We will be here for your second deck too!
A private, 1:1 alignment and strategy call directly with us to ensure your roadmap is perfectly tailored to your goals.
Unsure or have questions? Schedule a clarity call with our team or email us here.