Creating your card deck is a portal to new opportunities and connection. Join us to receive all the guidance, tools, and support you need to bring your dream to life.
"What Anna and Heath have built is truly unique—an amazing support system that demystifies every step of creating your own deck. I'm deeply grateful."
Mona Pennypacker • Linocut Artist and Graphic Designer
Are you an artist, writer, teacher, intuitive guide, coach, game enthusiast, or entrepreneur who LOVES playing with card decks? Have you been dreaming of creating your own custom deck?
Perhaps you've had an exciting, transformational deck idea for a long time, and you are SO ready to bring it to life.
But you are unsure where to start. You feel overwhelmed by the many moving pieces involved in designing, printing, launching, and selling your deck—and feeling stuck because you're missing the support, accountability, and clear roadmap to make your vision a reality.
Whether you are creating an oracle, tarot, affirmation, educational, game deck, or something completely outside the box, we’re here to help! We’ve built three distinct paths to help you fast-track your way to your finished physical deck.
Whether you need a self-paced masterclass, a mastermind community with personalized group coaching and support, or a premium done-for-you service, we can help you bring your dream card deck to life. It’s our passion.
Here are some favorite examples of card decks our members have created.
by Anna Babich
by Lisa Adelle Iverson
by Mike Sette
by John Mothershead
We are here to help you if:
You feel called to make a card deck, but you have no idea where to start.
You're feeling overwhelmed by the complexity of the process and are looking for clear, step-by-step guidance, support, and accountability to bring your deck idea to life.
You're on a mission, and a card deck feels like the perfect opportunity for you to share your message with more people in a fun, playful, and actionable way.
You've already created a card deck (or a book, course, or coaching program), and you're ready to expand your reach and grow your sales.
You want to learn from experts who have done it many times before so you can skip the guesswork and create a beautiful, high-quality deck with confidence.
You're done creating alone in your hermit's cave and are excited to share your journey with a supportive community of fellow deck creators to keep you inspired, motivated, and on track.
You’re ready for a journey of transformation that goes deeper than just creating and launching a card deck.
You’re here to connect with your authentic voice and shine your light on a path of creative, personal, and/or business expansion.
Hi, we are Anna & Heath, the founders of the Deck Creators’ Launchpad & Community. Together, we have a combined 20+ years of deck creation and business experience. We can’t wait to share our expertise with you to help you bring your creative visions to life. We truly LOVE this stuff, and we know what we are doing. 😊
Founder of Wonderland Publishing
Anna is an intuitive guide, inspirational author, and founder of Wonderland Publishing. She has been creating and publishing card decks for herself and others since 2012.
When Anna isn’t busy birthing new creations into the world, she loves to explore the wild outdoors, capture magical forests and waterfalls in her photography, and play with elves and fairies.
Co-Founder of Rage Create
Heath is a creative entrepreneur, author, and product development geek. He is the creator of the popular Sweet-Ass Affirmations card decks and has raised over $200k for them through crowdfunding.
He's passionate about building community and bringing products to life while exploring the world in his van. He also loves foraging & growing mushrooms with his little family and pups.
Our team alone has created, printed, and sold more than 50,000 card decks. There are over three million of our cards floating around the world, impacting people in positive ways. We've spent years and CRAZY amounts of money to learn what we know now. It is our honor to help you skip hard research, logistic nightmares, and manufacturing puzzles. We want to help you focus on bringing your card deck to life in ways the feel exciting and easy.
In the Deck Creators' Launchpad & Community, you’ll receive all the tools, resources, and support to turn your card deck vision into reality. Whether you've got an idea for an oracle, tarot, affirmation, game, educational deck, or something else, we're excited to help you create it.
Our easy-to-follow courses and tutorials teach you everything you need to know to design, produce + launch beautiful, high-quality card decks even if you have no previous product creation experience.
Share your journey with our growing community of creators from all over the world, connect with like-minded others for collabs, and launch your deck with a whole family of kindred spirits cheering you on.
Join us for our monthly group Q&A calls, get your questions answered by us and other industry experts, and receive step-by-step guidance and coaching in our action focused workshops.
Ask questions 24/7 in our topic focused community threads, receive feedback and live coaching from us and fellow deck creators, and stay accountable by celebrating your milestones with us.
Share your ideas and creations with us, receive feedback on your work-in-progress, and get extra eyes on your designs before sending them off to the printer.
We've been building resources and tools for 15+ years to help with the deck creation process. You will have full access to our growing library of helpful tools, guides, and curated resources.
Learn from the challenges and successes of fellow deck creators, get your questions answered by leading industry experts, and connect with creative service providers (artists, designers, editors, etc.) for collabs and professional hands-on support.
Learn best crowdfunding practices from our monthly Kickstarter reviews, get our feedback on your campaign before you go live, and launch your deck with a whole community of excited supporters by your side.
Access our community, courses, resources, and events conveniently from anywhere using your computer, tablet, or smartphone.
From developing your first concept to holding your finished card deck in your hands: our easy-to-follow courses, tutorials + workshops walk you through the journey of creating your deck step by step. We also offer full done-for-you services for select projects.
Get crystal clear about what kind of deck you're going to create, brainstorm ideas, and outline your big vision for your deck and business.
Face your resistance gremlins head-on and create, launch + sell your deck with joy, confidence, and ease.
Write the content for your cards, guidebook, and packaging with the help of our easy-to-use content templates. Learn best editing practices or get your writing edited by one of our recommended editors to polish it to professional publishing quality.
Design your cards, box + booklet yourself with the help of our easy to follow step-by-step tutorials, or work with one of our recommended designers to create a stunning deck your audience can't wait to hold in their hands!
Get your deck printed by one of our recommended card deck manufacturers. Whether you want to print 50, 1000, or just one deck to start, we'll help you find your perfect solution for producing stunning, high-quality decks in bulk or on demand.
Learn about different publishing options and find the ideal solution for your deck and business. Get your ISBN number and barcode so you can sell your deck in retail stores worldwide.
Build your pre-launch following, get your audience excited about your project, and confidently launch your deck into the world. Learn best crowdfunding practices, get your Kickstarter reviewed by us before you launch, and expand your reach by sharing your deck launch with our community.
Choose your ideal e-commerce platform(s) for selling your deck long-term, build easy-to-implement systems for growing your audience and getting your deck in front of more people, and expand your product-based business by developing a whole brand inspired on your deck. The possibilities are endless!
Creating a card deck is a journey of expansion that involves so much more than just bringing a physical product to life. Our community offers a safe space for you to explore new ways of expressing yourself, work through creative resistance with our support, and discover new avenues of growing as a human and in business. There are no limitations!
No matter what kind of deck you want to make, we're here to help you bring your unique vision to life! The possibilities are endless.
A little bit of love from our deck creator community and clients.
Creator of the Eigengrau Oracle
Creator of the Solace Card Series
Creator of the Angel Party Tarot
Created by Anna Frolik
Created by Rage Create
Created by Rage Create
Created by Amanda Weedmark
Creator of the Nature Lovers' Oracle
Linocut Artist & Graphic Designer
Creator of Pixel Muse
We offer three proven paths to help you create your card deck. Whether you need a self-paced masterclass, a supportive mastermind community, or a premium done-for-you service, we have the exact framework to turn your card deck dream into a physical reality.
Flexible installment plans are available.
Immediate access to courses, resources, service providers, manufacturers, and more.
Flexible installment plans are available.
Get direct feedback, guidance and support from Anna and Heath in our exclusive inner circle, plus Deck Creators’ Community access.
Transform your teachings into a stunning deck. We handle the art, production, and logistics while you remain the visionary.
Not sure which tier aligns with your vision? Schedule a clarity call with our team.
We're here to help every step of the way, whether you want to create a card deck for yourself and your friends, share your art, wisdom and expertise with the world, or build a full-blown deck creation business. Each path starts with a single step, and every journey is completely unique. One thing is for sure: making a card deck will change your life in ways you can't possibly imagine yet—inspiring many others along the way!
Everything you need to know about joining the Deck Creators' Launchpad. Got more questions? Contact us!
Currently, we offer lifetime access to the Deck Creation Masterclass and Launchpad Mastermind. You'll have access to everything that's included in your membership package for as long as the Deck Creators' Launchpad exists. If you create your deck with us in the context of a done-for-you project, we’ll specify the terms and duration of our collaboration in our contract.
What's included in your membership depends on the membership tier you choose when you sign up. Please refer to the pricing table above for specific details about what's currently included in each tier.
We recommend scheduling in at least 2–5 hours a week to work through the course materials, interact in our community, and work on your deck. We also encourage you to commit to joining our group calls as regularly as you can (if included in your membership). During certain stages of your creative process, a higher time investment may be needed, for example, while you're writing your content, designing your art, or launching your deck. If you're collaborating with other creative professionals to help you design and edit your deck, some creative tasks will be less time-consuming for you, but you'll need to be present to guide and manage your project, reach out for support when needed, and keep the momentum going.
All membership tiers include access to all of our courses, workshop replays, and resources. If you join the full Deck Creators' Launchpad, you also get to join us for our monthly group coaching calls, topic focused live workshops, and more. Plus you’ll have access to our Deck Creators' Community, where you can ask questions 24/7 and receive guidance and feedback from us and fellow deck creators. One private call with us is currently included for all Launchpad Mastermind members who pay for their membership in full (limited-time bonus). Please view the pricing table above for details on what's currently included in each tier.
We currently offer one private coaching call with Anna and Heath to all Launchpad Mastermind members who pay for their membership in full (limited-time bonus). Private messaging support is not included as we encourage our members to ask questions and reach out for support inside our community and on our group coaching calls, making sure that everyone can benefit.
If you're interested in hiring one of our in-house designers or editors or one of our community members to support you with your project, you'll sign your contract with them directly. Hands-on support with your project is not included in your membership fee. If you need help finding an artist, graphic designer, editor, or other creative service provider to support you with your project, you'll find an extensive list of creative professionals in our resource library, you can reach out for support in our community, or we can recommend a service provider who we think would be a good fit for your project.
You can absolutely bring your card deck vision to life no matter where you're located on this planet. Most of the printing companies we recommend deliver to countries all over the world. (If printing your deck locally is important to you, your options may be more limited, but there are many ways to produce a deck if you're willing to get creative.) In our courses, you'll also learn where to find all the information you need to (self-)publish your work in your country.
Our Deck Creation Masterclass and Launchpad Mastermind tiers currently grant you lifetime access to everything that’s included in your tier. If you choose a payment plan when you purchase your package, you are responsible for completing all installments. If you are unable to complete all your installments, you will lose access to your membership. We do not refund partial payments unless otherwise specified in our refund policy.
We offer a 14-day satisfaction guarantee on our Deck Creation Masterclass and Launchpad Mastermind memberships. If you find that the program isn't the right fit after exploring the materials, simply let us know within 14 days of joining for a full refund. Please note: to qualify for a refund, you must complete at least the first 5 lessons in the Create & Sell Your Deck course.
Absolutely! In our courses, you'll find detailed step-by-step tutorials that walk you through the entire process of designing your deck using popular design tools such as Canva and Photoshop. You'll learn everything you need to know to create beautiful, high-quality card decks even if you don't have any previous design experience. With that being said, a good eye for design is a plus if you plan on designing your deck yourself. We’ll also guide you through the process of working with professional artists and designers to help bring your vision to life. Our resource section includes a comprehensive list of recommended deck designers and other creative service providers.
If you're designing your deck yourself, you'll need a suitable graphic design tool such as Canva, Photoshop, or Affinity. (We cover all of these in our Deck Design Walkthrough course.) If you're an experienced designer, you're free to use any design software you're comfortable working with. For formatting your guidebook, we recommend Affinity Publisher for newbies, or you can use a more advanced tool like Adobe InDesign. If you're collaborating with a creative professional to help you design your deck, the minimum you'll need is a word processing tool such as Google Docs to prepare your content, and your designer can take care of everything else. If you're not sure what tools would be most suitable for what you're creating, ask us inside our community, and we'll be happy to recommend the best tools for you.
You're free to choose whichever design method works best for you. However, we do have a special place in our hearts for talented artists and designers with a passion for creating unique original art, and a big part of our mission is to support YOU! If you decide to use AI tools to create the art for your deck, we encourage an intentional approach that includes professional editing to enhance the quality of your work as it can be easy to miss little flaws that only skilled eyes will see. Also, if you intend to launch your deck with a Kickstarter campaign, original art may be the better choice as you'll be more likely to reach a larger audience of supporters with your work.
The amount of time it takes to create a card deck varies based on many factors. Some of our clients and students have completed their decks within 1–3 months while other creators take a year or two. The timeline for producing a deck depends on the complexity of your project, how quickly you and your team members are able to move through the creative process (some people are fast movers and others need more time to let the journey unfold), the printing methods used, how you plan on launching your deck, and more. For most creators, we recommend scheduling in at least a year for the entire process from developing your first concept to completing your launch. If you're an experienced creator who's already familiar with some parts of the process, a shorter time frame can be more realistic.
The short answer is: it depends! If you’re planning on designing your entire deck yourself, using free or low-cost artwork, and/or printing your deck on demand, you can get started with a very small budget. Depending on your business goals and the foundation you already have in place, it may make more sense to go bigger right away, outsource some parts of your creative process, and start with a first print run of 500+ copies. In the Deck Creators' Launchpad, you’ll learn about different ways of sourcing artwork, getting your cards printed, publishing and selling your deck, suitable for different budgets. We'll also share our best tips for funding your first print run using crowdfunding so you can produce the awesome, high-quality card deck you envision even if budget is a concern.
Absolutely! In the Deck Creators' Launchpad, you'll learn about different ways of printing your deck, including print-on-demand options starting at just one copy. Many first-time creators produce prototypes using those services before getting a larger quantity of decks printed. We also know deck creators who have built whole Etsy businesses using print-on-demand services only. With that being said, if you're looking for best possible quality and a high level of customization, getting your deck printed in bulk by a specialized card deck manufacturer will likely be your best option. If you don't yet have the financial resources for a large print run, you may want to consider running a crowdfunding campaign to fund your deck—as long as you have a great product and a large enough audience to launch it to, raising (more than) enough resources to get your deck business off the ground is absolutely possible!
There are many factors that affect how much funding a card deck receives on Kickstarter. If you plan on launching your deck with a crowdfunding campaign, we recommend investing the time, energy, and creative skill needed to design a beautiful, high-quality product that stands out from the crowd. This will make it more likely for Kickstarter to recommend your product and for backers outside of your immediate audience to support your work. It's also important to be intentional with your launch strategy, start building your pre-launch following ahead of time (especially if you don't yet have a large audience to promote to), and execute every part of your launch plan properly for best results. In the Deck Creators' Launchpad, we regularly review Kickstarter campaigns and share best practices you can learn from so you can go live well-prepared and launch your card deck with confidence.
We work with deck creators at every level, from complete business newbies to seasoned entrepreneurs. While some previous experience is a plus, what's most important is to approach the journey with curiosity, the willingness to learn and grow, and the readiness to commit to the long game. In the Deck Creators' Launchpad, you'll learn about many different ways to promote and sell your deck, and you'll have our guidance to help you map out your best way of getting your deck out into the world. If you have an awesome product that your ideal customer loves and you're willing to consistently show up to share your magic with more people, you can absolutely build a thriving product-based business, even if you consider yourself a new entrepreneur.
Our DIY masterclass is available now. If you are interested in joining the Deck Creators Launchpad Mastermind & Community or working with us on a special done-for-you project, please hit the "Apply to Join" button and we will get back to you super soon. Long live the magic you make!
Flexible installment plans are available.
Immediate access to courses, resources, service providers, manufacturers, and more.
Flexible installment plans are available.
Get direct feedback, guidance and support from Anna and Heath in our exclusive inner circle, plus Deck Creators’ Community access.
Transform your teachings into a stunning deck. We handle the art, production, and logistics while you remain the visionary.
Not sure which tier aligns with your vision? Schedule a clarity call with our team.